Digital Advertising Blog for Small Businesses
Before pushing that brand new site live to the world, checkout this quick list of 10 things to know to make the new launch a continued success and not a fatal mistake by starting from scratch with your search engine optimization.
By Ray Hrach December 2011Are you using Google Analytics, but not getting the information you need to make informed decisions? Tired of looking at mountains of data, and not understanding what it means to your company? This presentation might help you take a step in the right direction.
By Tobin Lehman September 2011Tobin Lehman Design + Interactive is proud to announce the addition of a Google AdWords Qualified Professional specializing in search advertising to expand our service offering.
By Tobin Lehman June 2011Your own Website might be the goal for your start-up, but don’t forget about the many sites that exist to get your presence off the ground.
By Tobin Lehman March 2011How do you measure your social media? Sometimes it can be hard to make heads or tails from your social media efforts. This post explores some ways to measure and set goals for your social media spend with some atypical ways of looking at your activity.
By Tobin Lehman November 2010Email is a fantastic tool because we can learn lots of information about our users from each message we send. This list looks at some popular trends available for most email reporting systems, provides a few new ways to segment your list and provide incentives, and asks “where is there opportunity for growth?”
By Tobin Lehman October 2010It takes sweat, ambition, and capital to realize your dreams of starting a small business, and during the first formative years, you might not have the advertising budget to match your advertising aspirations. So, I have created a quick advertising plan for small businesses based on my experience working with many young businesses over the past five years.
By Tobin Lehman July 2010Do you ever wonder why your Web site doesn’t show up where you want it to in a search? The problem might be right under your nose! This article will look at seven tools and tips to help you understand your site through a search optimization audit.
By Tobin Lehman June 2010