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ABOUT

Tobin Lehman is a designer and educator who lives in Frederick, Maryland. His professional portfolio can be found at www.tobinlehman.com, and you can contact him at contact [at] tobinlehman [dot] com.

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Ticalion Quality Management Services Launches!

Ticalion Quality Management Services launched their new online home at http://www.tqmsllc.com. The new site contains information on all the contracting services of the agency, as well as a blog on the latest news in the medical regulatory industry. A quality assurance expert for over 20 years, Stephanie Skipper leads this company with a diverse background in quality assurance for pharmaceuticals and clinical trial management.

The site itself is built on Wordpress, using plug-ins to support the SEO and contact form functionality. An overall light installation make the framework expandable for future pages and posts within the entire site.

CATEGORIES: Advertising, Business, Design, Press, Tobin Lehman, Web design | No Comments » | November 2009

The Power of Small: Why Little Things Make All the Difference

Thinking small is big. Well, its bigger than you might think when it comes to paying attention to the details of our lives and businesses. This theme is the centerpiece of the book, “The Power of Small“, by Linda Kaplan Thaler . This short read focuses on all of the small things that go into our businesses and how we can harness them to make the most of each conversation, meeting, and relationship. I picked this book due to the simplistic title and page count, knowing that I could read it in just a few short sittings. While the ideas in the book may not blow you away, they will help you focus on items that are frequently overlooked and can make a huge difference in our lives if not taken for granted.

I recommend this book to anyone who manages a team or interfaces directly with customers. We need a team of dedicated and thoughtful customer service representatives, not just the one who sits at the front desk. With the holiday season quickly approaching, consider empowering all of your employees with this small book.Â It just might be the best present your office receives.

CATEGORIES: Advertising, Business, In Print, Tobin Lehman | No Comments » | October 2009

Tobin Lehman celebrates our first year!

We are proud to announce the successful completion of year one of Tobin Lehman Design + Interactive!

We would like to thank all our clients and colleagues who supported this company from the beginning for your business, advice, and guidance. Our growth in the past year exceeded our expectations and for that, we are very grateful. In the coming year we hope to continue to beat expectations for our clients in our strategic consulting and account management, as well as our continual focus on the highest level of quality in each and every product.

In the next quarter we will be doing some outreach to our clients with surveys and new product offerings. Our research break over the past week, has only opened the door to new strategies and channels available for our clients, and in 2010 we will expand our offerings to bring more of those channels in reach and more consumers to your doors.

Thank you again for a great year one!

Tobin Lehman

CATEGORIES: Advertising, Business, Productivity, Technology, Tobin Lehman | 1 Comment » | October 2009

Browser Compatibility Policy Update: Fall 2009

This post is a general update to inform all on the position on Tobin Lehman Design + Interactive on browser compatibility for new Web site development.

As the Internet continues to be a wonderful place to explore, participate, and consume, the technology we use to engage this plane of reality is in a constant state of development by software developers and their communities. As builder of site that use this technology, we must provide the most progressive and robust experience possible to our clients and their customers, keeping up with these advancements. In this progressive response, we must also leave behind software of the past to continually provide a cost effective solution to our clients. The following list states the current minimum browser standards covered in our development projects.

Microsoft: Internet Explorer 7

Mozilla: Firefox 3.0, Camino 1.5

Apple: Safari 3.0

In addition, as future web browsers emerge on the market, compatibility for your site and these new browsers may become suspect to new issues.Â As a proactive approach, you or your marketing department should be conducting an evaluation and review of these new browsers as they emerge. Happy browsing!

CATEGORIES: Advertising, Business, Community, Design, Productivity, Technology, Tobin Lehman, Web design | No Comments » | September 2009

You can’t work this fast

Its been roughly three weeks since the news that Michael Jackson has departed this earth. While millions of fans across the world watched TV and picked up newspapers to get the latest scoop on the events surrounding his untimely death, some other had a different plan.

http://eternalmoonwalk.com/

You can’t work this fast. Something like this can only come from a community of devout, passionate people who care more about what they are doing than anything else. I don’t think there is a firm on earth that could promise this to a client in less than 3 weeks, then generate enough viral traffic to have such an amazing site flursih so quickly. It seems that passion is stronger than budgets, sleep, and eating.

CATEGORIES: Advertising, Craft, Design, Productivity, Web design | No Comments » | July 2009

Your Brand as a Cult

Do you see people putting Dell or HP stickers on their things?

No. Their brands are not cults.

As business owners and marketers the greatest achievement we could ever have is to see our brands followers be as devoted to our brand as the example above. Putting the mark of your brand on to other products in their world could only be one of the highest marks of transcendence and flat out love for your brand possible. Read the rest of this entry »

CATEGORIES: Advertising, Business, Design, Tobin Lehman | No Comments » | June 2009

Tobin Lehman elected as Vice President for the Greater Frederick Advertising Federation’s 2009/10 Board of Directors

It’s with great pleasure that we announce that Tobin Lehman has been elected to serve as the Vice President for the next board term of the Greater Frederick Advertising Federation. Lehman hopes that this year’s board of directors will help guide the club through the tough economic times that face our industry by providing relevant programs and events that have increasing value for it’s members. This will be the fourth consecutive year that Lehman has served on the Board of Directors of the organization. He states, “The value of the club is not only in the great events, but in the community as well. The GFAF community of professionals has benefited me in my own business beyond mention. The best way to take advantage of this community is to join and participate.”Â Lehman was also the recipient of the Crystal Prism Award in 2009 for his volunteer efforts for the club.

More information on the Greater Frederick Advertising Federation can be found on the Web site, or by coming to one of the upcoming events and talking to some of the long standing members who represent the advertising community in Frederick.

CATEGORIES: Advertising, Community, Tobin Lehman, linkedin | 2 Comments » | June 2009

Google Changes Editorial Guidelines for Pay-Per-Click

Google Inc. is changing a critical part of its editorial policy when it comes to pay-per-click ads. According to a Reuters release today, Google is going to start allowing the use of trademarked terms in PPC ads. What does this mean to you? It means that we can start using terms such as “Coca-cola” instead of just soda in our targeted PPC ads. Now you can start directing your ads with your brand name products, or start going for your competition by names or keywords that we until now prohibited. This shift will surely boost the PPC income for Google and allow the small marketer to gain a little more ground in the sometimes cost-prohibitive pay-per-click market.

CATEGORIES: Advertising, Productivity, Tobin Lehman | No Comments » | May 2009

Have You Looked at Your Web Statistics Lately?

When is the last time you spent two hours analyzing your Web stats? Do you know your highest viewed pages, or which pages have the highest bounce rate? Are you keeping track of your biggest referrer and spending your ad budget wisely?

So much can be learned from a continual review of your Web site statistics. Trends in your userâ€™s habits and patterns start to emerge. From there you are able to leverage new findings to support a new ad strategy or get raw data on how successful the web site is working for you.Â Statistics can also give you keywords that visitors are using to find your site in search engines. There is just so much to learn from these simple reports that you cannot ignore them!

But more and more, online marketing has become an intensive and time-consuming effort. Itâ€™s harder to manage all of the venues and make sense of it all. That is why we have started to offer a new service to our clients, Web Site Monitoring.

With Web Site Monitoring, we take a look at your site every month and generate an easily digestible report that you can review with your morning coffee. This simple report gives you a high-level review of your traffic in and out of your site and detailed keyword report with information on how you site is performing in your keyword market.Â In addition, we give you a list of possible growth strategies, as well as failures, to help optimize your Web presence. All in all, you finish with a confident understanding of where your Web site stands.

Give us a call 240.575.5887, or email us to learn more about this service and how it can help you reach a new level of confidence with your Web presence.

CATEGORIES: Advertising, Business, Productivity | No Comments » | April 2009

Tobin Lehman awarded with the AAF Crystal Prism Award for 2009

The Crystal Prism is an award given by the individual chapters of the AAF to one member who demonstrates great dedication and service to their club. It is with great honor and gratitude that Tobin Lehman accepts this award for his active service to the Greater Frederick Advertising Federation.

Tobin Lehman has been a member of the Greater Frederick Advertising Federation for over four years, and has served on the board of directors for three of those years. He continues to help the club develop its outreach and marketing vehicles on the web, such as the In the Loupe Blog and Email blasts, as well as orchestrating educational events such as Campaign Digital this past fall. In addition, he has served as the ADDY Awards web site designer and developer for the past two years.

Tobin is thankful for all the people who have been his mentors and friends during his time in service to the GFAF. Without their guidance and example of great leadership, this award would have not been possible. The membership of the club is an exciting mix of creative talents that produce a high-energy environment for success. For more information on joining, please visit the site at www.greaterfrederickadfed.org.

CATEGORIES: Advertising, Business, Community, Press, Tobin Lehman, linkedin | 1 Comment » | March 2009

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