Digital Advertising Blog for Small Businesses
It takes sweat, ambition, and capital to realize your dreams of starting a small business, and during the first formative years, you might not have the advertising budget to match your advertising aspirations. So, I have created a quick advertising plan for small businesses based on my experience working with many young businesses over the past five years.
By Tobin Lehman July 2010Do you ever wonder why your Web site doesn’t show up where you want it to in a search? The problem might be right under your nose! This article will look at seven tools and tips to help you understand your site through a search optimization audit.
By Tobin Lehman June 2010Two years of email statistics were analyzed for the Greater Frederick Advertising Federation to gather insights into the timings and content used in email messages to attract the more viewers. Surprising insights were discovered as the data showed some difference from the board’s expectations.
By Tobin Lehman May 2010We are very happy to announce that one of our first clients, HUVCO LLC has been acquired by Sunoptics, a national supplier of daylighting to mega-stores such as Wal-mart, Best Buy, and Lowes. This move brings us great happiness for our client HUVCO as they embark on the next phase of business as part [...]
By Tobin Lehman December 2009Google, Inc. has released a series of updates for the widely available Analytics software. These updates increase the amount of insight and metrics you can observe from your analytic accounts. We are most excited about the Mobile data now available and have started adding this to a few of our clients’ sites for evaluation. I’ve [...]
By Tobin Lehman December 2009Its been roughly three weeks since the news that Michael Jackson has departed this earth. While millions of fans across the world watched TV and picked up newspapers to get the latest scoop on the events surrounding his untimely death, some other had a different plan.
http://eternalmoonwalk.com/
You can’t work this fast. Something like this can only [...]
Do you see people putting Dell or HP stickers on their things?
No. Their brands are not cults.
As business owners and marketers the greatest achievement we could ever have is to see our brands followers be as devoted to our brand as the example above. Putting the mark of your brand on to other products in [...]
Google Inc. is changing a critical part of its editorial policy when it comes to pay-per-click ads. According to a Reuters release today, Google is going to start allowing the use of trademarked terms in PPC ads. What does this mean to you? It means that we can start using terms such as “Coca-cola” instead [...]
By Tobin Lehman May 2009As we work everyday to enhance our marketing efforts, we can’t lose focus on the core fundamentals that make your business and brand work. No amount of money spent on advertising can compensate for a team member who regularly forgets calls, misses meetings, or falls through on promises. Promises are one of the human experiences [...]
By Tobin Lehman April 2009