Tobin Lehman: Blog » Typography

AIGA Conference Notes: Make | Think

Tobin Lehman — Fri, 23 Oct 2009 13:09:44 +0000

The American Institute of Graphic Arts (AIGA), held its biannual design conference this past week in Memphis, Tennessee. The motivation for attending this conference was the hopes that the speakers and workshops would provide some additional knowledge and inspiration to our current work and build some momentum for the coming year.

The conference provided the opportunity to participate in many thought-provoking workshops, listen to some very talented speakers, talk to vendors, and mingle with the design elite. These conferences, in their basic form, allow us as an industry to share stories from our practices, discover new inspiration, discuss design theory, and develop new skills with the hope that everyone returns to the office with renewed passion for the design process.

This hope was realized in the office of Tobin Lehman. With numerous ideas to integrate into our clients’ projects, and new tools to create more successful work, this conference may be a turning point in our work.

Interested in seeing it for yourself? Check out the following links to some of the conference’s best speakers. (Videos will be posted soon via AIGA, so many of these are simply for reference.)

David Butler, VP of Global Design, Coke
Roger Martin, Author
Al Bell, Founder Stax Records
Stefan Sagmeister

Typeface.js : The right track

Tobin Lehman — Tue, 11 Nov 2008 00:37:28 +0000

Typeface.js uses the browsers inherent vector rendering capabilities to render typefaces in using VML.Â The script is still in its very early form, but something about this feels right, its feels typographic.

I think this JS application is going to have some serious legs for growth. We get around the whole notion of image based titles, or using flash to render titles in a particular typeface. This is going to keep things very open for spiders and accessibility, which has long term benefits greater flexibility and growth to change. (No more searching or recreating that lost title.psd in photoshop.)

Overall I think this iteration is a great start to what this could really do with vector rendering in browsers. Now if we can just convince Google to buy it and proliferate it, we might see some great lengths to proliferation of real typefaces on the web.

This is Typography

Tobin Lehman — Thu, 06 Nov 2008 16:00:44 +0000

This is Pigtail101, a top pick on FontStruct.

Geotypografika.org is the blog of my mentor, design hero, and friend Erik Brandt. He is now stationed in Minnesota, at the Minneapolis College of Art and Design, and his students are producing some amazing typefaces. Check these out and go make the download.

Â http://geotypografika.com/2008/11/06/typonauts-in-space/