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ABOUT

Tobin Lehman is a designer and educator who lives in Frederick, Maryland. His professional portfolio can be found at www.tobinlehman.com, and you can contact him at contact [at] tobinlehman [dot] com.

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Tobin Lehman set to serve on the AIGA Blue Ridge Board of Directors

More great news last week as we announce that Tobin Lehman is now serving as education chair to AIGA Blue Ridge.Â Following a 6 year hiatus in membership, Tobin Lehman has rejoined the AIGA and is hoping to bring his years of experience in other organizations to the AIGA Blue Ridge chapter. Following the massive amount of work set forth by Kristin Kaineg and the rest of the AIGA Blue Ridge board of directors, he hopes to keep the education initiatives alive and well.

AIGA Blue Ridge brings together design professionals, students and the people who collaborate with them. Serving Western Maryland, Southwestern Pennsylvania, Northern Virginia and Northeastern West Virginia since 2002, we promote the value of design through networking, continuing education and training and giving back to the communities we live and work in.

CATEGORIES: Business, Community, Design, Education, Graphic Design, Tobin Lehman, linkedin | No Comments » | July 2009

Tobin Lehman elected as Vice President for the Greater Frederick Advertising Federation’s 2009/10 Board of Directors

It’s with great pleasure that we announce that Tobin Lehman has been elected to serve as the Vice President for the next board term of the Greater Frederick Advertising Federation. Lehman hopes that this year’s board of directors will help guide the club through the tough economic times that face our industry by providing relevant programs and events that have increasing value for it’s members. This will be the fourth consecutive year that Lehman has served on the Board of Directors of the organization. He states, “The value of the club is not only in the great events, but in the community as well. The GFAF community of professionals has benefited me in my own business beyond mention. The best way to take advantage of this community is to join and participate.”Â Lehman was also the recipient of the Crystal Prism Award in 2009 for his volunteer efforts for the club.

More information on the Greater Frederick Advertising Federation can be found on the Web site, or by coming to one of the upcoming events and talking to some of the long standing members who represent the advertising community in Frederick.

CATEGORIES: Advertising, Community, Tobin Lehman, linkedin | 2 Comments » | June 2009

Tobin Lehman awarded with the AAF Crystal Prism Award for 2009

The Crystal Prism is an award given by the individual chapters of the AAF to one member who demonstrates great dedication and service to their club. It is with great honor and gratitude that Tobin Lehman accepts this award for his active service to the Greater Frederick Advertising Federation.

Tobin Lehman has been a member of the Greater Frederick Advertising Federation for over four years, and has served on the board of directors for three of those years. He continues to help the club develop its outreach and marketing vehicles on the web, such as the In the Loupe Blog and Email blasts, as well as orchestrating educational events such as Campaign Digital this past fall. In addition, he has served as the ADDY Awards web site designer and developer for the past two years.

Tobin is thankful for all the people who have been his mentors and friends during his time in service to the GFAF. Without their guidance and example of great leadership, this award would have not been possible. The membership of the club is an exciting mix of creative talents that produce a high-energy environment for success. For more information on joining, please visit the site at www.greaterfrederickadfed.org.

CATEGORIES: Advertising, Business, Community, Press, Tobin Lehman, linkedin | 1 Comment » | March 2009

Why We Need Email Development Standards

As with every type of construction, there exists a standard where consumers and industry professionals come together to define a minimal definition of quality.Â That definition must be met to guarantee that everyone’s investment is sound, secure, and will last into the future. These standards protect not only the consumer’s investment, but a piece of mind and safety in working with vendors who provide these services. In turn, vendors can define their level of quality and success to those standards, which help delineate a possibly overcrowded field of competition. Read the rest of this entry »

CATEGORIES: Advertising, Business, Craft, Technology, linkedin | No Comments » | February 2009

Three Foundations of Customer Service

Its come to my attention lately, that many companies and individuals lack the critical insight and skills needed to deliver successful customer service. I’m sure many of you have had a similar situation either on the phone or in-person, when your request or inquiry was met with resistance and an unwillingness to perform a task even as your hard earned money was at stake. As consumers, we expect our money and time to be valued by our vendors, and expect a certain degree of customer service to be extended to us. We are not asking for the red carpet to be tossed under our feet, but we are asking for a polite and educated response to our needs in a timely fashion.

I myself have never taken a single class or seminar on customer service. Everything I have learned is from the working world of advertising and development companies who each were excellent in dealing with customer service. In fact, it was a critical part to my role at each company, and remains even more so now as the proprietor of my own company. Itâ€™s easy to learn fast in an environment where your peers and supervisors insist on customer service and taking responsibility for your companyâ€™s image in the eye of the customer. We will all have our pit falls, and blunders, but these are inevitable when growing and learning the role of a customer service representative. Read the rest of this entry »

CATEGORIES: Business, Productivity, linkedin | No Comments » | December 2008

Mobile Web Design by Cameron Moll

Finding a consistent message in mobile web design these days seems a bit daunting. Reading numerous publications, news feeds, and articles, tends to bring on a sense of vertigo on which practices to take on, ignore, or follow. Overload aside, there has been a glimmer of hope in this short folio by Cameron Moll.

I’ve come to know Cameron Moll only in name, through his numerous mentions in design articles and his strong body of work found at cameronmoll.com. I decided to pick up his book simply on the fact that the consistency of his writing on design and web have never wavered, always bringing insight and clarity to the current atmosphere of mobile web design. And with this purchase, that sentiment stays true.

The book is a lightweight in size, but seems to capture a lot of the introductory concepts with mobile design that can apply to a larger audience whether it be account executive, designer, or client. I find the style and pace easy enough to recommend to my clients, as a primer on mobile design and considerations when taking on a project. His pragmatic approach allows the reader to understand the advantages of the various methodologies, and make a firm decisions based on your own case. This is a solid reference manual, and a must buy for those looking to understand what goes into making a mobile site happen.

Learn more about the book here, http://mobilewebbook.com/

CATEGORIES: Business, Graphic Design, Technology, linkedin | No Comments » | December 2008