It takes sweat, ambition, and capital to realize your dreams of starting a small business, and during the first formative years, you might not have the advertising budget to match your advertising aspirations. So, I have created a quick advertising plan for small businesses based on my experience working with many young businesses over the past five years.
By Tobin Lehman July 2010
Tags: Advertising, blog, budgets, clients, customers, Email, email marketing, metrics, online advertising, planning, Statistics
Posted in Advertising, Features, Small Business, linkedin | 1 Comment »
Tobin Lehman Design + Interactive is pleased to announce the appointment of Tobin Lehman as the new president of the Greater Frederick Advertising Federation (GFAF). The GFAF is a local chapter of the American Advertising Federation the oldest national organization for advertisers.
By Tobin Lehman July 2010
Tags: GFAF, online advertising, service
Posted in News & Press, linkedin | No Comments »
Do you ever wonder what CPM, CPC, ROR, and COA actually mean, let alone how they can influence your online advertising? Let’s look at the most popular metrics, and how they enhance your understanding of your digital advertising spend and make you a more effective advertiser.
By Tobin Lehman June 2010
Tags: Advertising, banner advertising, email marketing, metrics, online advertising, Statistics
Posted in Advertising, Features, linkedin | No Comments »
Do you ever wonder why your Web site doesn’t show up where you want it to in a search? The problem might be right under your nose! This article will look at seven tools and tips to help you understand your site through a search optimization audit.
By Tobin Lehman June 2010
Tags: browsers, SEO, tips, tools, web
Posted in Advertising, Features, linkedin | 1 Comment »
Tobin Lehman Design + Interactive is proud to announce the receipt of three Silver ADDY™ Awards at the 2010 Greater Frederick Advertising Federation ADDY™ Awards ceremony. Awards are presented each year for outstanding work in the field of design and advertising. Although Tobin Lehman has received numerous ADDY™ Awards for previous work, these [...]
By Tobin Lehman March 2010
Posted in Features, Graphic Design, News & Press, linkedin | 1 Comment »
More great news last week as we announce that Tobin Lehman is now serving as education chair to AIGA Blue Ridge. Following a 6 year hiatus in membership, Tobin Lehman has rejoined the AIGA and is hoping to bring his years of experience in other organizations to the AIGA Blue Ridge chapter. Following [...]
By Tobin Lehman July 2009
Tags: aiga, Design, work
Posted in News & Press, linkedin | No Comments »
It’s with great pleasure that we announce that Tobin Lehman has been elected to serve as the Vice President for the next board term of the Greater Frederick Advertising Federation. Lehman hopes that this year’s board of directors will help guide the club through the tough economic times that face our industry by providing relevant [...]
By Tobin Lehman June 2009
Posted in Features, News & Press, linkedin | 2 Comments »
The Crystal Prism is an award given by the individual chapters of the AAF to one member who demonstrates great dedication and service to their club. It is with great honor and gratitude that Tobin Lehman accepts this award for his active service to the Greater Frederick Advertising Federation.
Tobin Lehman has been a member of [...]
By Tobin Lehman March 2009
Posted in Features, News & Press, linkedin | 1 Comment »
As with every type of construction, there exists a standard where consumers and industry professionals come together to define a minimal definition of quality. That definition must be met to guarantee that everyone’s investment is sound, secure, and will last into the future. These standards protect not only the consumer’s investment, but a piece [...]
By Tobin Lehman February 2009
Posted in Advertising, Education, Features, Small Business, Technology, linkedin | No Comments »
Its come to my attention lately, that many companies and individuals lack the critical insight and skills needed to deliver successful customer service. I’m sure many of you have had a similar situation either on the phone or in-person, when your request or inquiry was met with resistance and an unwillingness to perform a task [...]
By Tobin Lehman December 2008
Posted in Customer Service, Features, Productivity, Small Business, linkedin | No Comments »