Getting More Out of Analytics

Are you using Google Analytics, but not getting the information you need to make informed decisions? Tired of looking at mountains of data, and not understanding what it means to your company? This presentation might help you take a step in the right direction.

By Tobin Lehman September 2011

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Here are the slides from a recent presentation I did for the Arts and Humanities Council of Montgomery Count on Getting more out of Analytics. If you are using Analytics, but not sure what the next steps are, this might be a good primer for you, especially the second half which talks about advanced integrations in your other marketing efforts. If you are interested in hearing the presentation in full, please contact me to schedule a time.

Tags: data, email marketing, planning, practice, Statistics