Google Changes Editorial Guidelines for Pay-Per-Click
Google Inc. is changing a critical part of its editorial policy when it comes to pay-per-click ads. According to a Reuters release today, Google is going to start allowing the use of trademarked terms in PPC ads. What does this mean to you? It means that we can start using terms such as “Coca-cola” instead [...]
By Tobin Lehman May 2009del.icio.us | Digg it | ma.gnolia | Newsvine | reddit | Shadows | Spurl | StumbleUpon |
Google Inc. is changing a critical part of its editorial policy when it comes to pay-per-click ads. According to a Reuters release today, Google is going to start allowing the use of trademarked terms in PPC ads. What does this mean to you? It means that we can start using terms such as “Coca-cola” instead of just soda in our targeted PPC ads. Now you can start directing your ads with your brand name products, or start going for your competition by names or keywords that we until now prohibited. This shift will surely boost the PPC income for Google and allow the small marketer to gain a little more ground in the sometimes cost-prohibitive pay-per-click market.