New Features added to Google Analytics
Google, Inc. has released a series of updates for the widely available Analytics software. These updates increase the amount of insight and metrics you can observe from your analytic accounts. We are most excited about the Mobile data now available and have started adding this to a few of our clients’ sites for evaluation. I’ve [...]
By Tobin Lehman December 2009del.icio.us | Digg it | ma.gnolia | Newsvine | reddit | Shadows | Spurl | StumbleUpon |
Google, Inc. has released a series of updates for the widely available Analytics software. These updates increase the amount of insight and metrics you can observe from your analytic accounts. We are most excited about the Mobile data now available and have started adding this to a few of our clients’ sites for evaluation. I’ve gathered the highlights of these new releases with a quick summary of each.
Analytics Intelligence with Alerts
Use the power of monitored data patterns to allow Analytics to send you daily, weekly, and monthly reports on your Web site metrics. Trends that may take months to surface can now come to your inbox with minimal effort.
Engagement Goals
You can now start tracking items such as ‘time on site’ and ‘pages per visit’ to give you a better analysis of branding goals, or site success in addition to your other established goals.
Mobile Reporting
With a simple code addition, Analytics can now start tracking your mobile site and mobile based applications for iPhone and Android devices. This includes breakout data on device types and national carriers.
We are really excited to start looking at our clients’ sites with these new features in mind and providing new metrics to help define the growth and success in the months ahead.