Digital Advertising Blog for Small Businesses
Social media has become a critical piece in a business communications portfolio. More and more people, even across wide demographic ranges, for both personal and business purposes, are connecting on Facebook and following news and information on Twitter. While it may seem overwhelming to consider planning how your business might fit into the seemingly unfamiliar [...]
By Lee Lance February 2011Tags: Advertising, banner advertising, facebook, online advertising, social
Posted in Advertising, Features, Small Business | No Comments »
Do you ever wonder what CPM, CPC, ROR, and COA actually mean, let alone how they can influence your online advertising? Let’s look at the most popular metrics, and how they enhance your understanding of your digital advertising spend and make you a more effective advertiser.
By Tobin Lehman June 2010Tags: Advertising, banner advertising, email marketing, metrics, online advertising, Statistics
Posted in Advertising, Features, linkedin | No Comments »