This inspirational headline has more of a “nuts and bolts” application than you might initially think. When we start to look at our interactions with our clients as relationships similar to our cherished personal relationships, we have the opportunity to capture a significant place in our client’s mind. When you establish a truthful, unfettered, and [...]
By Tobin Lehman August 2009
Tags: brand, clients, relationships
Posted in Customer Service, Features, Small Business | No Comments »
Do you see people putting Dell or HP stickers on their things?
No. Their brands are not cults.
As business owners and marketers the greatest achievement we could ever have is to see our brands followers be as devoted to our brand as the example above. Putting the mark of your brand on to other products in [...]
By Tobin Lehman June 2009
Tags: brand, clut, Design
Posted in Advertising, Features, Graphic Design, Small Business | No Comments »
