It takes sweat, ambition, and capital to realize your dreams of starting a small business, and during the first formative years, you might not have the advertising budget to match your advertising aspirations. So, I have created a quick advertising plan for small businesses based on my experience working with many young businesses over the past five years.
By Tobin Lehman July 2010
Tags: Advertising, blog, budgets, clients, customers, Email, email marketing, metrics, online advertising, planning, Statistics
Posted in Advertising, Features, Small Business, linkedin | 1 Comment »
Do you ever wonder what CPM, CPC, ROR, and COA actually mean, let alone how they can influence your online advertising? Let’s look at the most popular metrics, and how they enhance your understanding of your digital advertising spend and make you a more effective advertiser.
By Tobin Lehman June 2010
Tags: Advertising, banner advertising, email marketing, metrics, online advertising, Statistics
Posted in Advertising, Features, linkedin | No Comments »
