Social media has become a critical piece in a business communications portfolio. More and more people, even across wide demographic ranges, for both personal and business purposes, are connecting on Facebook and following news and information on Twitter. While it may seem overwhelming to consider planning how your business might fit into the seemingly unfamiliar [...]
By Lee Lance February 2011
Tags: Advertising, banner advertising, facebook, online advertising, social
Posted in Advertising, Features, Small Business | No Comments »
It takes sweat, ambition, and capital to realize your dreams of starting a small business, and during the first formative years, you might not have the advertising budget to match your advertising aspirations. So, I have created a quick advertising plan for small businesses based on my experience working with many young businesses over the past five years.
By Tobin Lehman July 2010
Tags: Advertising, blog, budgets, clients, customers, Email, email marketing, metrics, online advertising, planning, Statistics
Posted in Advertising, Features, Small Business, linkedin | 1 Comment »
Tobin Lehman Design + Interactive is pleased to announce the appointment of Tobin Lehman as the new president of the Greater Frederick Advertising Federation (GFAF). The GFAF is a local chapter of the American Advertising Federation the oldest national organization for advertisers.
By Tobin Lehman July 2010
Tags: GFAF, online advertising, service
Posted in News & Press, linkedin | No Comments »
Do you ever wonder what CPM, CPC, ROR, and COA actually mean, let alone how they can influence your online advertising? Let’s look at the most popular metrics, and how they enhance your understanding of your digital advertising spend and make you a more effective advertiser.
By Tobin Lehman June 2010
Tags: Advertising, banner advertising, email marketing, metrics, online advertising, Statistics
Posted in Advertising, Features, linkedin | No Comments »
